The Five Types of Facebook Page Roles
There are currently five types of roles that can be assigned to people working with Facebook pages. These roles include:
Admin: The role with the most authority and control.Editor: The second most authoritative role. Editors can do everything admins can except manage other page roles and settings.Moderator: This role is primarily for managing people, comments, messages, and ads.Advertiser: This role only has access to ad creation features and insights.Analyst: This role has access to everything that advertisers do, such as insights and page quality, but they can’t create ads.
Why You Should Use Facebook Admin Roles
Designating admin roles creates pros and cons in any situation. However, if used well, it should be a positive thing for a business, organization, or brand. Having different individuals work in different roles can help you optimize your Facebook page and overall brand or marketing strategy. One person might be skilled at most of the options. Still, focusing on everything takes away from the level of quality your organization could reach. Instead, assign several people to come on as editors, moderators, advertisers, and analysts to help relieve the workload and let those who may specialize in those types of areas take over while you focus on the whole page.
Where to Find and Assign Facebook Page Roles
If you’re an admin of a Facebook page, you can assign page roles to other Facebook users. From your Facebook page, select Settings > Page Roles in the vertical menu. Under Assign a New Page Role, enter the name or email address of the person you want to assign a role to in the given field. Use the drop-down list to the right to select the appropriate role, then select Add when you’re done.
What Facebook Page Admins Can Do
The admin of a Facebook page has the most power. They can add and edit permissions and admins at will, edit the page, add or take away apps, create posts, moderate and delete comments, send messages as the page, create ads, and view insights. Admins can also overview the activity of the other admins, removing or updating anything they find inappropriate or in need of a quick change. This gives a sense of legitimacy and order to Facebook pages as an actual, legitimate business tool, which had been previously lacking. In summary, admins can:
Manage roles and settings.Edit the page and its apps.Create and delete posts on behalf of the page.Send messages on behalf of the page.Respond to and delete both comments and posts.Remove and ban users.Create ads, promotions, and boosted posts.View page insights and page quality.See which users published as the page.Publish and manage jobs.
What Facebook Page Editors Can Do
Editors can do everything except change the admin settings. This means that businesses can put their Facebook pages into the hands of a trusted employee without worrying about any major page roles or settings being changed. It gives the editors the ability to craft the voice of the page, create and curate the content, and personify the brand or organization on Facebook. They have the freedom and opportunity to edit the content of the page as they see fit. Editors can:
Edit the page and its apps.Create and delete posts on behalf of the page.Send messages on behalf of the page.Respond to and delete both comments and posts.Remove and ban users.Create ads, promotions, and boosted posts.View page insights and page quality.See which users published as the page.Publish and manage jobs.
What Facebook Page Moderators Can Do
The moderator of a Facebook page is like a community manager. Their primary role is to manage posts to the page as well as comments from fans and the general public. It’s typically the editor’s job to keep the conversation flowing with fans so that they feel heard. Having someone whose role is to maintain on-brand postings and keep the flow of conversation up while you attend to your other duties can be a help. Editors engage with fans and followers rather than post page content. They also go through the fan feedback and find anything inappropriate (by your organization’s standards), negative, or improperly advertised and remove it from the page. Moderators are permitted to:
Send messages on behalf of the page.Respond to and delete both comments and posts.Remove and ban users.Create ads, promotions, and boosted posts.View page insights and page quality.See which users published as the page.Publish and manage jobs.
What Facebook Page Advertisers Can Do
The advertiser’s role focuses on creating ads and viewing insights to help in the creation and implementation. They can also use promotion tools to promote posts they find important so that they appear at the top for a few days or show up bigger than other posts (highlight). Admins can also give advertisers credits to spend judiciously on having an ad placed throughout the entirety of Facebook or at the top of everyone’s newsfeed in your network. The reason it’s beneficial to moderate an advertiser is that advertisers do other work, not only social media advertisement. You don’t want them to have access to all the information on the page because it could overwhelm them. Plus, the most important information is available via Facebook Page insights, so they are good to go. This might allow an organization to potentially feel more comfortable hiring a contractor or freelancer to help with a campaign and assigning them the role of advertiser for their Facebook page. They don’t see everything, only what is pertinent to their role. Advertisers can:
Create ads, promotions, and boosted posts.View page insights and page quality.See which users published as the page.Publish and manage jobs.
What Facebook Page Analysts Can Do
The analyst is exclusively allowed to see the insights of an organization’s Facebook page. By gaining access to Facebook page metrics and social analytics, they can assess the page’s current state. They can then create content or advertising strategies based on those metrics to better match the results they’re trying to achieve. The analyst is a behind-the-scenes type of role. They don’t actively do or change anything with regards to the page’s settings, content, or audience. The only thing of use to them is the data behind the audience engagement. Analysts can only:
View page insights and page quality.See which users published as the page.Publish and manage jobs.
